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How Hard Will It Be To Sell My Hilton Timeshare?

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Posted on March 19, 2021

For over 100 years Hilton has been known for providing high quality vacation accommodation. As one of the most recognized hospitality brands in the world, it was only a matter of time before Hilton ventured into the timeshare space, opening The Flamingo in Las Vegas in 1994. The entity which became Hilton Grand Vacations was born, and now that Hilton has announced its industry-shaking purchase of Diamond Resorts, the company is poised to become the second largest timeshare operator in the world (behind Wyndham) with 725,000 members.

With this kind of brand recognition, scope of service and membership base, is it accurate to wonder how hard it will be to sell a Hilton timeshare? In the current COVID climate, it is a fair question but Hilton has so much going for it that selling a Hilton timeshare is a simpler process than the average timeshare.

After All, It’s Hilton

It is no secret that timeshares associated with popular branded hospitality providers are in higher demand than most non-branded timeshares on the market. Hilton stands at the top of the prominent brands in timeshare, and with adding 90 resorts through the Diamond acquisition to its existing 60+ resorts, a Hilton timeshare will be an even more desirable vacation option.

Don’t lose sight of the fact that the connection with the Hilton Honors loyalty program provides an added bonus for timeshare owners. With over 5,500 accommodation properties in more than 100 countries, Hilton’s significant global reach gives even more vacation options for timeshare owners.

Hilton timeshare owners are automatically enrolled in the Honors program and can use their Hilton Club points toward accommodation within the Hilton hotel network. Owners also benefit from perks such as discounted travel products, car rentals and associated purchases. Since this benefit transfers to a new owner on the resale market (whereas not all hospitality benefits transfer with other brands), this is a significant selling point when promoting Hilton timeshare ownership.

It’s More About the Market

Anyone finding it hard to sell a Hilton timeshare needs to understand that it is as much about market forces as anything to do with Hilton. Even with the COVID factor, Hilton is one of the quickest timeshares to move on the market but there are several things to keep in mind when selling a timeshare:

  • Promote it the Right Way – so many people think they can just put their timeshare onto the market and it will move. Just like any other product, you need to promote as many benefits as possible and use whatever information and assets you have such as great photos. And make sure your information is as accurate as possible. You’d be amazed how many people just don’t know what they own or the full range of benefits that are connected to their ownership.
  • Price it Right – just because you paid a certain amount for your timeshare doesn’t mean you’ll get that much money back on the resale market. Even though Hilton has a good track record for resale prices, timeshares lose value on the resale market because they are a use product. Similar to the way a car loses value when it is driven off the lot, timeshares have significant sales and marketing costs included in the original sale prices at the resort. Gauge the market and price it accordingly to give yourself the best chance to sell.
  • Get the Right Help – the timeshare market is a specialized field, but because of the proliferation of resale outlets it can be difficult to know where to look for help when selling a Hilton timeshare. This is why it makes the most sense to talk to a licensed real estate agent who specializes in timeshare resales. Agents such as the ones on our staff work on commission, so they are paid after a sale is closed. This gives them the incentive to not only work to sell your timeshare, but to give you the most accurate information possible in order to sell it quickly. Just like conventional real estate agents, timeshare resale agents know the ups and downs of the market and, in most states, they are the only ones who can legally price a property along with the owner and the resort.

Degree of Difficulty

Your decision to sell also involves your commitment level to the process. How much time and effort do you want to commit to the sales process? The Hilton brand certainly makes it easier to sell than most timeshares, but how and with whom you choose to work with can determine how easy or hard it is to sell your Hilton timeshare.

There are essentially three ways to sell – by yourself, through an online advertising service or through a licensed agent. Selling it yourself involves your own process and promotional avenues such as word of mouth, social media or perhaps through newspapers or magazines. This would take the most effort since it would be up to you to find and contact the buyer.

Using an online timeshare resale advertising service allows you to leverage the marketing tactics used by the company to target potential buyers looking for Hilton timeshare points. You would still be the one to negotiate with the buyer and remember that advertising fees are paid in advance regardless of whether a sale is made. If you choose this option, be sure to search for the company online through generic searches using buyer-related search terms. If you cannot find the company in a simple search, then neither can a buyer.

The third method is the easiest. A licensed agent works through either a third-party timeshare resale brokerage or can work through Hilton (more on this below). Agents work on commission, so they don’t get paid unless a sale is made and they work to find the buyer through various means – similar to a real estate agent. Agents handle the negotiation and prepare the paperwork, so all a seller primarily needs to do is hire the agent and approve the deal.    

In-House Help

Hilton has in-house staff that may be able to assist you as you look to sell your timeshare. They work closely with brokers such as ours to network and find buyers for owners, but keep in mind they charge higher commission fees than most brokers – 25% of the sale price. The timeshare broker world is a rather small universe, and we all know each other and work together on a daily basis to match up sellers with buyers to co-broke deals. Chances are particularly good that you can use a third-party brokerage firm and save money with lower commission fees when your property sells.

ROFR

Hilton operates with a right of first refusal policy on the resale market, which is good news for sellers. Because Hilton reviews all resale transactions, they work to maintain a certain level of price integrity for their products on the secondary market. This helps keep resale values reasonable and allows for a better return for owners looking to sell.

When a buyer is found, the transaction is reviewed by Hilton and, depending on the details, Hilton may choose to buy back the timeshare themselves. This can happen in cases where the resale price is lower than what Hilton has designated. If the price for the sale is higher than what Hilton has designated, they allow the deal to go through. If not, they may decide to buy it back. In either case, the owner sells and transitions out of their ownership.

This is a lot of information to digest, but Hilton timeshare owners are in an envious position compared to most timeshare owners looking to sell. If you have questions, you can give one of our agents a call on 877-624-6889 or contact us by clicking here for a no obligation consultation.

Author

Author Pic
Steve Luba
Chief Communications Officer
Steve manages the public relations, social media and content creation efforts of the company. Previously the Chief Operating Officer for Perspective International, Steve provided oversight and contributed articles for the five regional vacation ownership trade magazines under the Perspective Magazine banner. With 34 years’ experience in various roles in radio and television, sales and marketing, public relations, media and government liaison initiatives, he brings a well-rounded outlook to our industry.
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